Logo Design for Green Technology division of Horimsa Co., Ltd.

The heart-shaped plant symbol is placed at the centre of the logotype, which implies that ‘taking good care of plant’ is the central idea of Vegi Lab. A leaf is embraced inside the heart further reinforces the idea. The use of heart shape and warm colour (peach) also create a friendly and happy brand image.

The shadow behind implies light falls on the plant. It echoes the feature of Vegi Lab system - easy planting on the soil-less ground with LED light supply. It also looks like spreading wings which adds the idea of ‘Life’ and ‘Growth’.

The use of the font in the logotype is clean and simple. The letter ‘I’ in the logotype is also the stem of the plant, making a connection of the plant and Vegi Lab – you do not need soil to grow a healthy plant but Vegi Lab technology.